Journal
Industry Truth
Honest talk about how the outdoor construction industry works and what homeowners should know.
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Who Owns the Conversation in an Outdoor Living Project?
A homeowner says, “I want a deck, pergola, outdoor kitchen, and fire feature.”
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Why Cheap Outdoor Projects Cost More Than You Think
This might not be popular, but it needs to be said.
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The Standard Should Not Drop When You Walk Outside
One of the hardest uphill battles in the outdoor living industry is holding the line on standards. I have been in this field for…
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Why Custom Homes Deserve Better Than Contractor Grade Outdoors
Scroll through social media, and you will see stunning custom homes everywhere. Clean architecture. Expansive glass. Thoughtful interiors. High end…
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Why the Contractor Isn’t the Designer
There’s a difference that gets overlooked all the time in outdoor projects: the difference between building and designing. Contractors build. That’s their…
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When Products Lead, Design Follows
The outdoor living industry is evolving fast. Every season brings new materials, finishes, and systems promising to transform the way we build. But with…
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The Cost of Ignoring Design
This weekend, I met with a prospective client who’s in the middle of changing companies for their front yard project. They were frustrated, and…
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The Part of the Home No One Talks About
I have been focused on intentional outdoor living design for a long time. But even in 2025, the industry is still stuck in the…
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Beyond Products and Pavers
Outdoor living has come a long way, but most of what you see being built still resembles the traditional style. The same shapes. The…
